The video shows this years very short 118 advertisement clips. A couple of months ago I actually witnessed them filming one of these clips in a park close to where I live. At 1:00 it shows the last small advert which I saw them film. It was really interesting to see the equipment they used and also quite surprising to see how many times they had to repeat the shot in order for it to be correct. A dolly shot was used as it follows the two characters as they are running. In order to get this shot there was a track which the camera run along and it created some very smooth footage. In our film openings we obviously won't have this kind of equipment but we hopefully will be able to produce these impressive shots; maybe the trampoline is going to have to make another appearance.
In the other clips there is a variety of camera shots and movements. Very subtle Panning and Tracking Up shots are used when the characters are playing cricket. In the boxing advert there is a good use of Close Ups and Over the Shoulder shots which brings all the action into a small space and really shows the characters emotions (terrible acting). An Aerial shot is used in the snooker scene. All of these different shots entice the viewer and also allow them to understand the comedy factor to the adverts.
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